Skincare + Makeup for Real Radiance

BYRENY CASTRO,
Founder & CEO of BCTIER

Meet the Owner

Originally from the Dominican Republic, born on November 14, 1999, currently residing in Florida, USA. She holds a degree in Business Administration with a specialization in Marketing.

Byreny is distinguished by her core values and personal qualities, notably her empathy and resilience. As an immigrant in the United States, she has faced numerous challenges that have become valuable lessons and tools for her personal and professional growth.

Her passion for sales has been a constant driving force in her life, despite facing criticism, particularly as a woman in a traditionally male-dominated industry. With determination, she has transformed those criticisms into opportunities to grow, prove her abilities, and pave the way for other women in industries where they have historically been underestimated.

For years, Byreny has lived by the motto, “Love conquers all.” Discovering self-love was a turning point that made her unstoppable, and this philosophy continues to drive her forward regardless of obstacles.

With over five years of experience in content creation, Byreny has worked closely with small beauty businesses in her community, helping them elevate their digital projects to new heights. Her enthusiasm for digital marketing has led her to conduct content creation workshops, inspiring women to connect authentically with their audiences and strengthen their brands.

Additionally, Byreny promotes a healthy lifestyle that includes habits such as regular exercise, early rising, and dedicating time to self-care. She teaches that these small acts lay the foundation for cultivating self-love and achieving holistic well-being.

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Our Mission

BCTIER offers skincare and cosmetics designed to enhance your natural beauty, empower your confidence, and care for your skin — all at once. Our glow-boosting formulas combine nourishing ingredients with high-performance makeup to help you look radiant while protecting and restoring your skin. Whether you’re starting your day with a hydrating serum or finishing it with a flawless, luminous makeup look, BCTIER is your go-to for beauty that feels as good as it looks.

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